The GWS – where the world’s leaders meet.
The big “takeaway” from the Kitzbuhel summit this October was the strong prediction for the huge growth and opportunities in Wellness in the Community and Wellness in the Workplace – when you think of it, both places we spend the majority of our lives – wellbeing is no longer the preserve of fitness clubs and spas.
Jean-Paul Blissett on behalf of Melt attended this prestigious invitation only event, to learn and contribute to the debate on the future of Wellness.
Melt, with over 30 years experience in spas, has been developing and championing Wellness Communities for some time – the new Wellness City of Avira in Malaysia often being sighted as a leading example.
Avira with “Living in Wellness” as its integral theme, aims to prolong active years through wellness by promoting physical vitality and mental clarity, which will be achieved through holistic, non-invasive programmes supported by scientifically-proven methods, technologies and diagnostics.
Core to achieving this is a dedicated purpose-built Wellness Centre located in a over 5-acre Wellness Sanctuary which forms the heart of the development comprising terrace and semi-detached homes, bungalows, condominiums, service apartments, as well as a retail village.
The ethos of a true Wellness Community like Avira, extends beyond the individual homes and communal facilities to creating dynamic and flexible public spaces that allows pop-up activities and entertainment along with having a strong engagement with local communities to encourage them to sell their organic produce at weekly markets – creating an open outward facing population rather than an insular gated community.
Melt are now working with Ashley House PLC to bring this wellness philosophy to extra care housing in the UK public sector to enhance people’s lives – intelligent and people-centric design that is transformational whilst affordable.
Wellness Communities and Lifestyle real estate are the new frontiers.
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