Bangkok Fashion Hub
An international competition entry for the Bangkok Fashion Hub. The fashion hub unites functions around a ‘vertical courtyard’ in which the different users at different stages of their fashion career can interact, creating an energized synergistic environment for the learning, sale and demonstration of fashion.
This unique interweaving of functions provides the hub with critical mass to sustain growth and development and make the bangkok hub a leading international institute for fashion.
The proposed building directly responds to this ‘combination’ of characteristics and conceives it as an architectonic quality of layering or inter-weaving, hence a number of relevant ‘cultural’ themes are inter-woven to generate the building form, materiality, organisation and qualities.
1. nang yai (shadow play)
2. cassia fistula (golden shower tree)
3. thai silk- worm, cocoons and weaving
4. multiple roof tiers in traditional architecture
5. courtyards- the traditional village structure
6. colour- the use of vivid colour
7. wrapping cloth- historical indigenous clothing
8. weaving- the traditional method of silk production
Thai and asean culture is a combination of belief, custom, climate and location, further complexity comes from the relationship between traditional culture and the western world, and the resultant overlaying of these sometimes diametrically opposed qualities.
The asean nations of this region share many of these characteristics and the subsequent benefits and challenges it brings.