Carve Fast Casual Dining
A unique approach to design in the fast casual dining sector. Highly original processes such as a cashless payment system, customer facing carving, and self-service belt, required a design that would not only draw all these elements seamlessly together in the form of an efficient, fast customer journey, but also to create a memorable and impactful experience.
MDH set about creating a space that is entirely distinct from the typical fast casual dining concepts. The result is atmospheric and dramatic, but also open, functional and honest. The spectacular raised 10m long live ‘carving podium’ is the focal point of the design adding a theatrical, dramatic element to the customer experience.
The space is treated as a theatre, dark, atmospheric and beguiling- the Carvers are performing ‘on stage’ experts at carving live for an audience of hungry customers- they are highly skilled and a pleasure to watch. The carvers are spot lit from above, their movements picked out of the darkness. They are supported by the ‘potters’, who fill the pots and load the belt, ready for customers to ‘grab and go’.
Interior, lighting and signage design.
The shop window holds a large immersive transparent display screen- an image of a snorting bull in the mist appears and merges into manifesto ‘texts’
Customers are greeted inside by a series of tall metal carve ‘totems’ these are pay stations made of black hot rolled steel to allow the messaging from the tablets to jump out
A large communal table for 15, sits in the window made of off cuts of timber, a place for customers to jostle for space for their brief lunch before having to rush back to the office
The floor is marked with ‘knocked back’ arrows, defining the direction of movement for customers, reinforcing the customer circuit- quick, easy efficient but exciting
The ‘carving room’ sits at the back of the shop floor- it’s dark, moody and atmospheric- a carve chandelier peers out of the dark above defining the queuing space- the focal point is the 10m long raised carving podium.
The counter is clad in blackened charred wood- effectively roasted timber, a reference back to the process the meats go through- it’s a shiny textural surface that gives a premium but rustic feel to the counter.