Our new concept for ‘Carve’– redefines the lunchtime experience.
On the fringes of the City, this unique licensed carvery will serve high-protein, high quality meals options to London’s ‘time poor’ and ‘experience hungry’ workforce.
Melt’s innovative design for this new carvery concept required a totally new approach to design in the fast casual dining sector – processes such as the latest cashless payment systems, customer facing carving, and self-service belt, required a design that would not only draw all these elements seamlessly together in the form of an efficient, fast customer journey, but also to create a memorable and impactful experience.
The spectacular raised 10m long live ‘carving podium’ is the focal point of the design adding a theatrical dramatic element to the customer experience – reinforced by the space being treated as a theatre. The counter is clad in blackened charred wood- effectively roasted timber, a reference back to the process the meats go through.
Full project information to be released in August 2016
Carve – featured in “Hospitality & Catering News” – May 2016
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