Melt attended the Insightful forum by think tank The Future Laboratory on trends in health and wellness, it will be feeding into our client briefing, strategy and design concepts.

Research shows wellness is burning us out so ‘Conscious Deceleration’ is key- ‘brands should support a 21st century mindset through re-framing self-care as a resilience strategy, set new more realistic metrics for success and take a more fit for purpose approach to performance. Refocus on the journey as consumers are taking a more considered approach and adopt more moderate ways to achieve fulfilment. Promote self-betterment, where brands need to reposition stress by giving consumers some relief from the worldly pressures that surround them and focus on the things that they really can affect’

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